Ribena (GSK) sort it out!
I'm not sure whats more shameful , that GSK (marketing) willfully mislead the public OR (as GSK claim) they "thought" there was claimed amount of vitamin C in Ribena. I mean this is GSK a multi-national drugs manufacturer and they apparently don't have processes in place to ensure they can measure stuff right.
Also, guys .... if your going to pull down your website then pull it all down especially the offending claims!!!
Mind you I do have some sympathy, I remember (from when I was working) marketing departments have this unhealthy optimism. Along the lines of " What do you mean it's not true? or Surely thats not illegal? Where's your company spirit? ". They take everything they can use , quote it out of context and then simply don't hear any evidence to the contrary ..... well until it goes to court, but hey that's legals problem.
posted by Brassy @ 12:18 pm
3 comments
3 Comments:
they were actually claiming there was 'X' amount of vitamin C when there was in reality no physical trace of any vitamin C in the RTD range at all.
i studied GSK with Andy Little in Marketing at Otago. They are fully dodgy to say the least.
What is a multi nat company doing manufacturing drinks in the first place? perculiar when you look at their other products.
i like their counterstatements concerning the case on what was their website. note the 'Copyright' on this down the bottom. i hope the journalists cashing in on this quote it right.
At least they've pulled it down properly now and put a media statement. Before they just pulled down the index page leaving all the rest.
My current med trial is with GSK :)
I find it funny that a drink is made by a lab, it doesn't taste the way it used to either!
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